The accused viewer. Strategic audience address in accusatory satire
DOI:
https://doi.org/10.52610/rhs.v25i82.15Keywords:
news satire, accusation, categoria, rhetorical strategy, composite audience, kynical rhetoricAbstract
Public accusations often lead to controversy. Accusations have been studied as causing certain types of defense, as well as for how accusing parties persuade audiences of guilt, and amplify an act’s offensiveness. We investigate a satire programme as a strategic act, with a specific focus on how its accusatory rhetorical structure strategically invites certain responses, and counteracts others. We show how a segment in the news satire programme ‘Swedish News’ constructed a complex accusation against the Swedish private school queue system, and against the character of the educated middle class who tend to use it. The segment’s structure places the accused middle class as an addressed audience in three different subject positions, wherein the relationship between them motivates penance rather than defense. The analysis shows how a changing positioning of the same group as judge, victim and accused can perform certain functions in accusatory speech, indicating roads to redemption and opening up for possibilities of reconciliation.
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